Collaboration with creators is essential in social-first concepting, as it fosters authentic ideas that resonate deeply with diverse audiences.

The collaboration with influencers and creators to launch Meta Oakley’s and Ray-Ban Meta's resulted in significant social traction and impressive engagement metrics. By strategically partnering with key voices across platforms, we amplified the visibility of both product lines, driving authentic conversations and community interaction.

The campaign leveraged diverse creative content, capturing the unique features of these innovative eyewear collections. This approach translated into high-quality reach, substantial follower growth, and measurable increases in brand sentiment, positioning Meta Oakley and Ray-Ban Meta as leaders at the intersection of fashion and technology.