Challenge 

 

As part of their updated strategy, Voltaren wanted to steer away from heavily product-focused messaging and produce more human-centred content. As a client new to the digital space, we worked together to produce an entirely new creative direction. The end product was a new voice and visual identity—one that was cleaner, more energetic, and more human.

 

Its success led to this direction being picked up across all Voltaren branded content in Canada.